Abstract: Green facade is an important strategy to improve the urban eco-environment and reduce the negative effects of human activities in central districts of cities which are land-scarce and lack green spaces. We first summarized the limiting factors for the construction of green facades locally and internationally. Then, we used the Xinjiekou District of Nanjing City in China as a case study area, and selected the wind environment, solar environment, and physical build environment that might impact the potential development of green facades as key factors to quantitatively analyze singlely by geographic information systems (GIS) and computational fluid dynamics (CFD). Finally, the potential area to develop green facades was assessed through a multi-factor overlay analysis. The results showed that 17726 m² of wall spaces in the Xinjiekou District had a high potential for facade greening, accounting for 30.8% of all exterior wall space under a height of 12 m and 17.3% of the entire study area. Sunlight was a key limiting factor in determining whether a green facade should be developed. Irrigation was identified as another important factor that might strongly affect the growth of vertical vegetation in urban environment. The spatial distribution of walls suitable for facade greening was uneven, with an “inner-high and south-high” spatial pattern. Our results would help to guide the design and development of green facades in Xinjiekou, and also provide a reference for planning and utilizing green wall space projects in other built and dense urban areas.