Abstract: Through analysis of tourism resources,geographical position and market,and the necessity to construct some eco-tourism routes in western Zhejiang Province was put forward.Three strategies should be adopted during the construction process,which includes space,image and product.The space strategy,based on the brand beauty spot,ought to develop the location whose tourism resources are rich and get in touch with the adjacent traveling route.In the image strategy, an appropriate slogan and propagate was put forward.As for the product strategy,unique traveling products could be developed based on the local characteristics.

Key words: Taihu Lake, Bloom-forming cyanobacteria, Sediment, Pigment, Recruitment