Abstract: Bita lake provincial natural reserve is located in Shangri-La region of North-western Yunnan,and was set as a demonstrating area for ecotourism exploitation in 1998.After a year's exploitation construction and half a year's operation as a branch of the 99' Kunming International Horticulture Exposition to accept tourists,it was proved that the ecotourism demonstrating area attained four integrated functions of ecotourism,i.e,tourism,protection,poverty clearing and environment education.Five exploitation and management models including function zoned exploitation model, featured tourism communication model signs system designing model,local Tibetan family reception model and environmental monitoring model,were also successful,which were demonstrated and spreaded to the whole province.Bita lake provincial natural reserve could be a good sample for the ecotourism exploitation natural reserves of the whole country.