The effects of 5 different kinds of water retentive agents at 2 application levels on yield, water use efficiency and root morphology of winter wheat were studied through field experiments. The results showed that there were significant differences in tiller number, flag leaf area, yield and water use efficiency (WUE) among the water retentive agent treatments of different varieties and application levels. Compared with the control, the yield increased by 1.3%-7.9%, and the WUE increased from 17.1 kg·hm^-2·mm^-1 to 18.0-20.7 kg·hm^-2·mm^-1 under these 5 different kinds of water retentive agent treatments. The influences of water retentive agents on average root diameter, total root length and total root surface of winter wheat all reached a significant level. The total root length increased by 3.7%-19.1% and 6.3%-27.3%, and the total root surface area increased by 6.5%-21.7% and 2.9%-18.5% in the 0-20 and 20-40 cm soil layers, respectively. The root morphology characteristics were significantly positively correlated with both yield and WUE of winter wheat. The compound water retentive agent of acrylamide/inorganic mineral had the most significant influence on the increase of WUE and the promotion of root growth of winter wheat.